It’s great and exciting to get contracts signed and deals sold.
But remember–A contract is not a closed deal. A sold property is not a closed deal.
Only closed deals put money in your pocket. Don’t stop taking action just because you have some contracts or deals in escrow.
Sellers fall out, and so do closings.
This is not meant to be negative, but pragmatic.
In my business, with over 200 deals closed, 70-80% of sold deals have closed and 50-60% of contracts have sold.
Keep marketing, keep following up. Nurture the pipeline. Babysit the deals in escrow. Closed deals should be your primary KPI, everything else supports that.
Consistency is essential to success– marketing, follow up, nurturing leads need to be daily practice. Every day.
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